Bright Idea #13: Education Breeds Value

Facilities managers of college and university campuses are routinely handed the keys to a new building and told to clean and maintain it., with little input into the design of what they must now care for. Oh, and by the way, your budget will remain the same w…

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Bright Idea #12: Selling with the 4 Core Values

Strengthening your strategic selling language is partly based on your understanding of the core values, or driving philosophies, of why buyers buy. These terms are referred to as the "Core Values of Buying" because they are the central themes, philosophie…

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Bright Idea #11: Trail of Clues Creates Awareness

One common complaint cleaning professionals have is the fact that many building occupants never see their crews complete the work they do, unless done during day shifts. When someone is out of site, then they often are out of mind. But there's a quick fix any…

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Bright Idea #10: Web 2.0 Your Business Card

Many companies have begun to tap the marketing potential of various Web 2.0 technologies, but they are missing a key element when letting contacts know where to find them in the online social networking mix: their business cards.

Whether…

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Bright Idea #9: Roadmap to Operational Efficiency

Alan Bigger, author of the book Frugalisms, offers his advice regarding the best path for protecting your operational excellence in tough economic times. Listen to his short audio on honing your manageme…

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